I believe that FB should enable an option where the users can choose to disable the Graph Search or opt to use it but may choose the search results that will show up. However, I don’t think that it is a practical strategy. Regarding this matter, people from Facebook say that on this matter, the user should ask the friends to limit the person that can see the information. For this reason, the users can be exposed more because the Graph Search will have control of the material that they share through friends who have a more public setting. The new Facebook tool raises an issue on privacy because this tool removes the control on the stuff that users share. Like what I have mentioned, businesses can now use the Graph Search in generating leads and targeting the users’ behavior. Why should a user take caution on Facebook Graph Search? It will become a meaningful search rather than just a keyword search.
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In short, the advertisers will be able to target whatever you are interested in. Therefore, it will be easier to make an advertisement that will match what the people are looking for. The capacity of the individual based on the location, who their friends are, and what they like seems very crucial in generating leads.įrom the article of The New York times, an analyst named Brian Blau said that the Graph Search gives marketers a precise signal about the interests of the web users. The Facebook Graph Search may help the B2B companies to find a target lead that may benefit the company. What’s in it for B2B because of Facebook Graph Search? With this, it is pretty sure that marketers can now identify the leads and interests of the users and target the actions better. Likes become more significant now, just like relevant content.
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The brands that will be able to engage more fans will triumph.Ĭompanies or small businesses must know how to complete and evaluate the Facebook pages to make sure that the page is up to date.
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The FB Graph Search will help improve the long-tail search and geographical search positioning. Although there is limited guidance on how to maximize the tool, it can still become an opportunity so that small brands that have engaged fans can become even more prominent. How can the business companies use Facebook Graph Search?Īccording to Mashable’s Todd, the FB Graph Search has a high potential for small businesses. I like the Facebook Graph Search because it makes use of natural language processing in searching online intuitively to deliver an appropriate result. It also explains how FB works and the relevance to your search. How does the Facebook Graph Search work?Ĭompared to the old FB search that relies heavily on a keyword, I prefer the new Facebook Graph Search because it is heavily dependent on the web of data. So, if you are interested in the Facebook Graph Search, you may also watch Mark Zuckerberg’s video about a great introduction to this feature. To control the process, an Activity Log is a crucial part.
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You need to check if tagging and location are enabled. However, make sure that your settings are set rightly. They are based on your interests, including your friends. If you check on it, the results are personalized and unique from each other. It includes exploring the world through your FB friends’ pictures and discovering some experiences that you may enjoy. What is Facebook Graph Search?įacebook Graph Search is an innovative way of finding the people, places, interests, and photos that have relevance to you. So, in this post, I will discuss more information about this graph. Yet, only a few people have tried this tool up to now, and most of them are users from the US. This feature is still new and has been around for several months. Facebook’s social network’s third pillar sounds impressive and significant.